Content: Why you need it, how to use it

Content is imperative in today's digital market. From social media, to emails and website graphics, direct to consumer efforts wouldn't be impactful or effective without unique content. There are so many different touch points that require content and there are many brands that miss the mark with idea creation and execution.

Why you need it:

Content is used with all digital media efforts. Without it, your branding and marketing efforts will fall flat. Some forms of content that could significantly help your brand include photos, videos, custom graphics and brand tools (lookbook, press kit, workbook, etc.). Below are some of the channels that requires this content.

• Social media: unique video, images and graphics for both the feed and story
• Emails: fresh graphics, videos, designs and concise messaging
• Websites: beautiful + clear images, videos and infographics
• Marketing + PR: relevant images and brand tools

How to use it:

When planning and creating content you must consider your audience first. In general people want concise story telling and fresh content from your brand each day. There are three things you should keep in mind before distributing content: creative, utility and amplification. What is the look of your content, what are you driving people too and how do you target the right audience. Content is only as impactful as the planning behind it. Freshen your marketing and branding this fall season with some content planning.