Grow Your Instragram Account: Tips + Tricks

Instagram has become a go-to for personal use and businesses alike. It is the place where you can share memories, grow friendships and boost brand awareness. For businesses, capturing the right audience can significantly boost sales. We wanted to share our tips + tricks on gaining followers and growing brand awareness. 

Post Consistently: This is key to maintaining and growing your following. Instagram users are interested in following accounts that post beautiful content regularly. Whatever regularly means for your brand. This can be everyday, twice a day or a few times a week. Keep in mind, because of the algorithms it's important to keep a schedule + post consistently in order to show up on your followers feeds. Keep content flowing + fresh.

Engage with your audience: Posting is step one, following, commenting, liking (ie. engaging) is step two. Engaging is very important to growing your following. Comment on images you love, like images you scroll through on your feed and follow accounts you admire most. Instagram is the place to meet new people and discover new brands + influencers.

Align posts: Make sure your pictures align with any marketing + website campaigns that may be going on. The best, most successful marketing is marketing that aligns. You want to make sure your brand feels the same across all social and marketing channels. 

Incorporating these tips will help you build a solid social foundation that will allow you to be successful in the long run.