What is SEO?

SEO stands for search engine optimization. It's how you get organic followers to a website for free through a search engine. Major search engines including Google, Bing, and Yahoo use SEO to pull up the most relevant websites for its users. SEO is so important! The top 5 results for a search on google brings in 67% of the clicks on that search. That's huge! To increase a websites SEO there must be a well developed platform in all areas. 

Ways to improve SEO:

  • Relevant content 
  • A good social media platform with followers 
  • Blog
  • Well labeled images 
  • Relevant links and references 
  • Complete sentences with good spelling and grammar 
  • Standards compliant with HTML
  • Unique and relevant page titles 

On page vs. off page SEO: 

On page SEO is what's strictly on the website. Off page SEO is everything else; the users search history, social media, and other blogs. Both are needed in order to have a great SEO. 

For example: 

The website might be beautiful but no one sees it because there is no traffic being directed to the site. Or there could be the reverse.  There is traffic going to the site, however, the site is a mess and the traffic leaves instantly. When the traffic leaves the site the search engine will recognize that and it will actually hurt the SEO. 

Remember, the goal is to have both a beautiful website and a great social platform that will direct traffic to the website. When this foundation in place the SEO will begin to increase. 

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