Do Hashtags Still work?

If we were asked a few years ago if hashtags were important to use on social media we would have answered with an immediate YES! In years past, hashtags were used to organically increase awareness and draw individuals to social posts and pages. With algorithms making it more difficult to organically attract like-minded folks + potential customers, we will be sharing our go-to rule of thumb for each social platform this month. We are beginning the conversation with Instagram...

INSTAGRAM: 

Algorithms have impacted all social feeds. Ensuring that you are engaging with current and potential followers has become increasingly difficult.

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  • Our rule of thumb is to use all 30 hashtags Instagram allows
  • Leave hashtags out of the caption
  • Post the hashtags as a comment underneath the caption
  • Use specific hashtags that apply to the image and your brand
  • Engage with other folks on the hashtag feed
  • If you are pushing a specific campaign, insert that single hashtag into the caption so your audience picks up on the hashtags and interacts

Even with the algorithm this can help you reach new individuals. 

Jasmine Schmidt